About us

Mili Shah, Founder

An interior designer by profession and a creator by passion, design and aesthetics are her core strengths—and Taraasha is an extension of her soul.

Our Journey

Initially a homebound, homegrown effort, Taraasha steadily gained love and recognition, now reaching discerning customers across major Indian cities like Kolkata, Chennai, Hyderabad, Bengaluru, Ahmedabad, Surat, Baroda, and Nagpur. Over time, our creations have also found homes in hearts across borders—we proudly cater to a growing base of international clients who value craftsmanship with soul.

What began in 2013 as a passion project has grown over the last 12 years into Taraasha—a jewellery brand rooted in love, intricate detail, and timeless design. With a background in interior design and over a decade of experience in the field, an innate sense of aesthetics naturally flowed into this new venture.

After exhibiting for 5 years all over India as a homegrown label, in 2018, we took a major step forward by opening our boutique store in Juhu, one of Mumbai’s most elite and vibrant neighbourhoods—a true reflection of the brand’s growth and commitment to personal connection. Growing up in a family where conversations around clothing and jewellery were part of everyday life, inspiration came early. From wedding shopping to festive celebrations, observing these traditions helped shape a deep-rooted understanding of quality, craftsmanship, and design.

Today, Taraasha is more than just a brand—it’s a reflection of personal journeys, cultural heritage, and artistic expression. Every piece is thoughtfully curated, and each client is personally guided to discover jewellery that doesn’t just adorn, but resonates. Taraasha is your one-stop destination for stunning, timeless jewellery.